http://www.championassistants.com/blog Virtual tips for the savvy business owner! Mon, 08 Feb 2010 10:49:58 +0000 http://backend.userland.com/rss092 en For a long time, Internet marketers used outbound marketing techniques to reach a broad audience and, hopefully, snag a few clients. Whether buying email lists or creating endless autoresponders, that’s definitely the old school way to look at marketing. Today’s successful online business employs inbound marketing techniques, and there are ... http://www.championassistants.com/blog/2010/02/08/the-advantages-of-inbound-marketing/ Inbound Internet marketing is all about offering interesting content and connecting with your customers. One of the easiest ways to engage with your audience and serve your customers well is with a Facebook presence. Whether you’re a Facebook novice, or already have a personal page, you can get started with ... http://www.championassistants.com/blog/2010/02/05/903/ Creating a website that lists your products and services may not be enough to attract new business. To keep your business growing online, it must past the test with search engines and Web users. Keep reading to learn how to gauge whether your website is making the grade. Here are some ... http://www.championassistants.com/blog/2010/02/03/is-your-website-making-the-grade/ We’ve talked a great deal about the need for a blog as part of your overall marketing strategy. Now, to make that blog really worthwhile, it’s necessary to optimize it for search engines just as you do your websites. Let’s look at some easy ways to make sure the search ... http://www.championassistants.com/blog/2010/02/01/how-to-make-search-engines-fall-in-love-with-your-blog/ In a perfect online marketing world, every website reader would automatically buy your products, or at least want to learn more about them. In the real world, however, it takes a little more direction from you, the website publisher, to get potential customers to take the next step. That direction ... http://www.championassistants.com/blog/2010/01/29/how-to-craft-a-great-call-to-action/ Paid search services such as Google AdWords can be a great boost to online business. But if you’re betting the farm on that single strategy, what will you do if their prices go sky high? Listen up as we unfold a more stable marketing strategy, helping you to avoid the ... http://www.championassistants.com/blog/2010/01/27/how-to-avoid-the-paid-search-gamble/ We all hope to be successful on the Internet. That’s why we spend so much time perfecting our websites and learning what works online. It’s not enough, though, to create a great website. To really start making money online, you may need to use tools such as Google’s AdWords and ... http://www.championassistants.com/blog/2010/01/25/google-%e2%80%9cadwords%e2%80%9d-vs-google-%e2%80%9cadsense%e2%80%9d/ If I visited your website right now, would I be moved to take action? A great website has prospects up out of their seats and ready to buy.  Why not use the following tips to create a website that has them reaching for the mouse, instead of sitting back in ... http://www.championassistants.com/blog/2010/01/20/don%e2%80%99t-keep-your-prospects-in-their-seats/ There’s a lot being said about how to optimize your blog for the search engines. You can ping, tag and archive correctly and see great results. But there are several more organic ways to make your blog popular. Here’s “Blog Optimization 101” to get you started. 1.    Categorize Your Posts: Blog ... http://www.championassistants.com/blog/2010/01/18/blog-optimization-101/ Wondering what you can do to attract more interest online? There are actually three very easy ways to increase your impact on the Internet. Let’s look at how blogging, great websites and social media are the path to expanding your online footprint. Website Content This is the time to ask yourself, “How ... http://www.championassistants.com/blog/2010/01/13/three-easy-ways-to-expand-your-online-footprint/