http://www.championassistants.com/blog Virtual tips for the savvy business owner! Fri, 26 Feb 2010 11:30:41 +0000 http://backend.userland.com/rss092 en There may be a lot of buzz about those funny viral videos on YouTube, but did you know video sharing is also great for B2B marketing? If you haven’t started using YouTube in your online marketing strategy, there’s a whole new audience waiting. Here’s how to maximize your online presence ... http://www.championassistants.com/blog/2010/02/26/youtube%e2%80%94are-you-there-yet/ Think about the last time you read something so interesting, funny or useful that you simply had to share it with friends and colleagues. Now, look at what you’re posting on your blog, saying on forums or tweeting about. Can you say honestly that your content is that compelling? If ... http://www.championassistants.com/blog/2010/02/24/would-you-win-a-social-media-popularity-contest/ If I asked you to give me a snapshot of your return on investment in marketing, could you do it? If your answer is “No!” you’d have a lot of company among business owners. The focus in marketing is usually on getting the next campaign ready, finding new channels and ... http://www.championassistants.com/blog/2010/02/22/what-you-don%e2%80%99t-know-about-your-roi-is-hurting-you/ Many online entrepreneurs have jumped onto the social networking bandwagon, but how many of them have actually used social media successfully? Let’s take a look at the top three reasons social networking can fizzle as a marketing tool. Reason #1: Product-Heavy Content One sure way to turn off customers on your company’s ... http://www.championassistants.com/blog/2010/02/17/top-3-reasons-social-networking-can-fail/ Imagine this—your brick-and-mortar store is filled with lovely products, but your marketing is definitely stuck in a rut. You only advertise on billboards, but they all say the same thing. That’s a scary way to build a business, isn’t it? Online marketers get stuck in the same old channels, too, ... http://www.championassistants.com/blog/2010/02/15/the-one-source-marketing-nightmare/ Remember the days when keywords in your web content were the key to being found online? Search engine optimization (SEO) is a whole different game than it was back in the early days of Internet business. If you want to succeed online, you’ll need to learn the new rules for ... http://www.championassistants.com/blog/2010/02/12/the-new-rules-for-seo/ There’s a great big lottery going on online, and it’s called search engine ranking. Consistent top-level ranking can be worth millions to your business over time. There are ways to increase the odds a search engine will pick your ticket and put you on their first page. Here are four ... http://www.championassistants.com/blog/2010/02/10/the-lottery-worth-more-than-a-million-dollars/ For a long time, Internet marketers used outbound marketing techniques to reach a broad audience and, hopefully, snag a few clients. Whether buying email lists or creating endless autoresponders, that’s definitely the old school way to look at marketing. Today’s successful online business employs inbound marketing techniques, and there are ... http://www.championassistants.com/blog/2010/02/08/the-advantages-of-inbound-marketing/ Inbound Internet marketing is all about offering interesting content and connecting with your customers. One of the easiest ways to engage with your audience and serve your customers well is with a Facebook presence. Whether you’re a Facebook novice, or already have a personal page, you can get started with ... http://www.championassistants.com/blog/2010/02/05/903/ Creating a website that lists your products and services may not be enough to attract new business. To keep your business growing online, it must past the test with search engines and Web users. Keep reading to learn how to gauge whether your website is making the grade. Here are some ... http://www.championassistants.com/blog/2010/02/03/is-your-website-making-the-grade/