Imagine this—your brick-and-mortar store is filled with lovely products, but your marketing is definitely stuck in a rut. You only advertise on billboards, but they all say the same thing. That’s a scary way to build a business, isn’t it? Online marketers get stuck in the same old channels, too, and that can soon become [...]
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Remember the days when keywords in your web content were the key to being found online? Search engine optimization (SEO) is a whole different game than it was back in the early days of Internet business. If you want to succeed online, you’ll need to learn the new rules for SEO.
We’ve put together a list [...]
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There’s a great big lottery going on online, and it’s called search engine ranking. Consistent top-level ranking can be worth millions to your business over time. There are ways to increase the odds a search engine will pick your ticket and put you on their first page. Here are four strategies for winning the lottery [...]
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Creating a website that lists your products and services may not be enough to attract new business. To keep your business growing online, it must past the test with search engines and Web users. Keep reading to learn how to gauge whether your website is making the grade.
Here are some of the factors that raise [...]
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In a perfect online marketing world, every website reader would automatically buy your products, or at least want to learn more about them. In the real world, however, it takes a little more direction from you, the website publisher, to get potential customers to take the next step. That direction is known as a “call [...]
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Using WordPress for your website and blog needs is an easy and search-engine friendly way to gain greater exposure online. You need to understand the difference when setting up your WordPress account. Which service makes most sense for you: WordPress.com or WordPress.org? That depends on how you answer these questions:
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If you’re not reviewing your site’s performance you don’t know which pages are your most and least effective. A simple content tweak might be all it takes to increase sales of a particular product. Google Analytics is free, so you should be using it.
Filed under: Marketing tips, Sales tips, Technology Tips, Website Optimization, Website design, online marketing, virtual assistance, virtual assistant | No Comments »
A shopping cart by itself is an ineffective way to make online sales. Shopping cart vendors typically offer numerous add-ons that make marketing and selling your products online an integrated process. Integrated sales and marketing efforts maximize your time, effort and expense.
Filed under: Marketing tips, Sales Strategies, Sales tips, Technology Tips, Website design, e-mail marketing, online marketing, shopping cart virtual assistant | No Comments »
Whether your website is your primary portal to customers, or a way to drive business to your brick-and-mortar store, being optimized is the key to success. Put another way-if your website is hard to find, hard to read and hard to navigate, it won’t be attracting many sales.
As important as it is for customers to find your site interesting, it’s even more important for search engine spiders to do so! They are, after all, what drives your search engine rankings. Good optimization is the key to whether your website’s on page three hundred or page one when a customer’s searching online.
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If your marketing strategy includes a website, you’ve probably invested time and money creating your online presence. That’s why it’s so important to maximize that presence by avoiding some common website missteps.
Let’s review the top five fatal mistakes made on business websites…
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