Part 6: Online Social Media De-mystified - How to Measure the Effectiveness of All of Your Online Marketing Efforts

We wrap up this series by stressing the importance of understanding the analytics of your website and blog. If you don’t know which pages receive the most traffic, which sites are your biggest referrers, you can’t capitalize on this information in order to improve your results. If you’ve spent time and effort ramping up your [...]

Part 5: Online Social Media De-mystified - How to Convert Social Media Visitors to Leads and Customers

It’s much more than a game of the number of eyeballs on your site or your blog. Your goal is to convert those visitors into leads and then into customers.

Part 4: Online Social Media De-mystified - How to Attract More Visitors from Social Media Sites

Don’t watch from the sidelines; get in there and participate in a meaningful way in the online conversations that are taking place. We’ve said it before: don’t just Tweet; listen to the conversation that’s going on and jump in by replying to others’ posts.

Part 3: Online Social Media De-mystified - Productivity Tools for Online Social Networking

You’re already Twittering, Facebooking, using LinkedIn, but there are hundreds of other online social networking tools available to you to use. How to choose between them? As we discover new technologies, we will bring them to you, but in the meantime we’ve listed a broad assortment of social media productivity tools for you to consider.
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Monetize Your WordPress Website or Blog with eCommerce Plugins

If you’re not generating money from your website or blog, you should be. Numerous shopping cart plugins allow you to sell your products and services online through your WordPress account, and below we outline the features of several of them for you to consider. Browse through them to consider which plugin might be right for your site.

WordPress.com vs. WordPress.org - Which is Best for You?

Using WordPress for your website and blog needs is an easy and search-engine friendly way to gain greater exposure online. You need to understand the difference when setting up your WordPress account. Which service makes most sense for you: WordPress.com or WordPress.org? That depends on how you answer these questions:

Get To Know Your Website Better: Use Google Analytics to Understand Your Site’s Performance

If you’re not reviewing your site’s performance you don’t know which pages are your most and least effective. A simple content tweak might be all it takes to increase sales of a particular product. Google Analytics is free, so you should be using it.

You Need More Than a Shopping Cart to Make Sales

A shopping cart by itself is an ineffective way to make online sales. Shopping cart vendors typically offer numerous add-ons that make marketing and selling your products online an integrated process. Integrated sales and marketing efforts maximize your time, effort and expense.

Why You Need an Affiliate Module in Your Online Shopping Cart

If you’re selling products of any kind and you don’t have an affiliate program, you need to set one up. If you’ve already got one, but you’re manually tracking commissions, you should add an affiliate module to your shopping cart. Any time you can, automate your business processes.

Back to School Means Back to Business

Back to school signals to you that the summer distractions of kids, vacations and time by the pool are over and it’s time to get back to business. Begin by taking a look around to see if there are some basic business routines you’ve developed that need changing.