YouTube—Are You There Yet?

There may be a lot of buzz about those funny viral videos on YouTube, but did you know video sharing is also great for B2B marketing? If you haven’t started using YouTube in your online marketing strategy, there’s a whole new audience waiting. Here’s how to maximize your online presence with YouTube video sharing.
The Audience
Did [...]

Would You Win a Social Media Popularity Contest?

Think about the last time you read something so interesting, funny or useful that you simply had to share it with friends and colleagues. Now, look at what you’re posting on your blog, saying on forums or tweeting about. Can you say honestly that your content is that compelling? If not, keep reading as we [...]

Top 3 Reasons Social Networking Can Fail

Many online entrepreneurs have jumped onto the social networking bandwagon, but how many of them have actually used social media successfully? Let’s take a look at the top three reasons social networking can fizzle as a marketing tool.
Reason #1: Product-Heavy Content
One sure way to turn off customers on your company’s Facebook page, Twitter tweets or [...]

Marketing Your Business on Facebook

Inbound Internet marketing is all about offering interesting content and connecting with your customers. One of the easiest ways to engage with your audience and serve your customers well is with a Facebook presence. Whether you’re a Facebook novice, or already have a personal page, you can get started with Facebook marketing today.
Why Bother with [...]

How to Make Search Engines Fall in Love with Your Blog

We’ve talked a great deal about the need for a blog as part of your overall marketing strategy. Now, to make that blog really worthwhile, it’s necessary to optimize it for search engines just as you do your websites. Let’s look at some easy ways to make sure the search engines fall in love with [...]

How to Avoid the Paid Search Gamble

Paid search services such as Google AdWords can be a great boost to online business. But if you’re betting the farm on that single strategy, what will you do if their prices go sky high? Listen up as we unfold a more stable marketing strategy, helping you to avoid the paid search gamble.
Diversity’s the Key
You [...]

Three Easy Ways to Expand Your Online Footprint

Wondering what you can do to attract more interest online? There are actually three very easy ways to increase your impact on the Internet. Let’s look at how blogging, great websites and social media are the path to expanding your online footprint.
Website Content
This is the time to ask yourself, “How am I expanding my online [...]

Doing Your Homework

It’s easy to tell yourself that you know more than your competition, and in many cases, that’s probably true. But that doesn’t mean you should ignore the tactics and qualities they have. There’s a reason that you still call them “your competition” and not “the company I left in my dust years ago.”
Watch their practices. [...]

Ethical Marketing: The Balloon Boy

As I watched the news of the now-infamous “balloon boy” and his spotlight-crazy parents, I started to think about how easy it is to slip into that habit once you’ve had  a taste of the air up top.
This same insanity can take over a business-owner when they get a taste of success. You always want [...]

Grab ‘N Go Marketing Packages Are Here!

Rarely do we have a client who needs help with only one aspect of their business. It’s with this in mind that Champion Assistants has added our new Grab ‘N Go Marketing Packages.
One of the most impressive benefits of the packages will be the price point. By grouping services together, the client will be able [...]