If I asked you to give me a snapshot of your return on investment in marketing, could you do it? If your answer is “No!” you’d have a lot of company among business owners. The focus in marketing is usually on getting the next campaign ready, finding new channels and figuring out how to pay [...]
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For a long time, Internet marketers used outbound marketing techniques to reach a broad audience and, hopefully, snag a few clients. Whether buying email lists or creating endless autoresponders, that’s definitely the old school way to look at marketing. Today’s successful online business employs inbound marketing techniques, and there are some real advantages to making [...]
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By now you have likely heard about the new FTC Rulings and how they could affect the way you market yourself, your services and/or your products. The Ruling, which took effect on December 1st, is a step toward ending deceptive marketing tactics.
In the FTC’s efforts to end such aggressive and underhanded schemes it has also [...]
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As a business owner, you’ve no doubt asked yourself what your demographic is (if you haven’t, you should stop reading this right now and do some research), but have you spent any time determining your psychographic marketing strategy?
This was a concept that I wasn’t familiar with until I participated in a marketing seminar from [...]
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It’s easy to tell yourself that you know more than your competition, and in many cases, that’s probably true. But that doesn’t mean you should ignore the tactics and qualities they have. There’s a reason that you still call them “your competition” and not “the company I left in my dust years ago.”
Watch their practices. [...]
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As I watched the news of the now-infamous “balloon boy” and his spotlight-crazy parents, I started to think about how easy it is to slip into that habit once you’ve had a taste of the air up top.
This same insanity can take over a business-owner when they get a taste of success. You always want [...]
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Rarely do we have a client who needs help with only one aspect of their business. It’s with this in mind that Champion Assistants has added our new Grab ‘N Go Marketing Packages.
One of the most impressive benefits of the packages will be the price point. By grouping services together, the client will be able [...]
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Does the marketing maze overwhelm you?
Are you running ragged trying to figure out the best investments of your time and money?
Do you wish you had some basic strategies, tips and templates that worked for quickly to get you the best marketing bang for your limited bucks?
Whitney Keyes and Maria Ross from Red Slice are offering [...]
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We wrap up this series by stressing the importance of understanding the analytics of your website and blog. If you don’t know which pages receive the most traffic, which sites are your biggest referrers, you can’t capitalize on this information in order to improve your results. If you’ve spent time and effort ramping up your [...]
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It’s much more than a game of the number of eyeballs on your site or your blog. Your goal is to convert those visitors into leads and then into customers.
Filed under: Blogs, Info marketing assistance, Marketing tips, Online Social Networking, Technology Tips, e-mail marketing, online marketing | No Comments »
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