We’ve talked a great deal about the need for a blog as part of your overall marketing strategy. Now, to make that blog really worthwhile, it’s necessary to optimize it for search engines just as you do your websites. Let’s look at some easy ways to make sure the search engines fall in love with [...]
Filed under: Blogs, Online Social Networking, online marketing | 1 Comment »
There’s a lot being said about how to optimize your blog for the search engines. You can ping, tag and archive correctly and see great results. But there are several more organic ways to make your blog popular. Here’s “Blog Optimization 101” to get you started.
1. Categorize Your Posts: Blog hosts provide a categorizing tool [...]
Filed under: Blogs, RSS | No Comments »
As I watched the news of the now-infamous “balloon boy” and his spotlight-crazy parents, I started to think about how easy it is to slip into that habit once you’ve had a taste of the air up top.
This same insanity can take over a business-owner when they get a taste of success. You always want [...]
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We wrap up this series by stressing the importance of understanding the analytics of your website and blog. If you don’t know which pages receive the most traffic, which sites are your biggest referrers, you can’t capitalize on this information in order to improve your results. If you’ve spent time and effort ramping up your [...]
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It’s much more than a game of the number of eyeballs on your site or your blog. Your goal is to convert those visitors into leads and then into customers.
Filed under: Blogs, Info marketing assistance, Marketing tips, Online Social Networking, Technology Tips, e-mail marketing, online marketing | No Comments »
Don’t watch from the sidelines; get in there and participate in a meaningful way in the online conversations that are taking place. We’ve said it before: don’t just Tweet; listen to the conversation that’s going on and jump in by replying to others’ posts.
Filed under: Blogs, Marketing tips, Online Social Networking, Technology Tips, online marketing, productivity, viral marketing, viral marketing | No Comments »
How much time should I devote to social media? That’s a difficult question that only you can answer. Should you blog daily or once a week? Figure out what works best with your schedule and also base your decision on the number of blog subscribers you have and the amount of traffic your blog drives to your website. If it’s one of your top referral sources, then you’re doing something right and should consider doing more of it.
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Our next six blogs will focus on several areas of online social media: why you should be using it, how much time you should devote to it, how you can most effectively use it, and productivity tools you should consider using. We’ll let you know how to incorporate social media into your overall marketing strategy, how to attract more visitors from social media sites and how to convert those visitors into leads and customers. We wrap up with the series with a discussion on how to effectively measure your online marketing efforts.
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If you’re not generating money from your website or blog, you should be. Numerous shopping cart plugins allow you to sell your products and services online through your WordPress account, and below we outline the features of several of them for you to consider. Browse through them to consider which plugin might be right for your site.
Filed under: Blogs, Sales tips, Technology Tips, Website Optimization | 2 Comments »
Using WordPress for your website and blog needs is an easy and search-engine friendly way to gain greater exposure online. You need to understand the difference when setting up your WordPress account. Which service makes most sense for you: WordPress.com or WordPress.org? That depends on how you answer these questions:
Filed under: Blogs, Marketing tips, Technology Tips, Website design, online marketing | No Comments »
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