How to Craft a Great Call to Action

In a perfect online marketing world, every website reader would automatically buy your products, or at least want to learn more about them. In the real world, however, it takes a little more direction from you, the website publisher, to get potential customers to take the next step. That direction is known as a “call [...]

How to Avoid the Paid Search Gamble

Paid search services such as Google AdWords can be a great boost to online business. But if you’re betting the farm on that single strategy, what will you do if their prices go sky high? Listen up as we unfold a more stable marketing strategy, helping you to avoid the paid search gamble.
Diversity’s the Key
You [...]

Google “AdWords” vs. Google “AdSense”

We all hope to be successful on the Internet. That’s why we spend so much time perfecting our websites and learning what works online. It’s not enough, though, to create a great website. To really start making money online, you may need to use tools such as Google’s AdWords and AdSense. Here’s a quick lesson [...]

Get Your Prospects out of their Seats

If I visited your website right now, would I be moved to take action? A great website has prospects up out of their seats and ready to buy.  Why not use the following tips to create a website that has them reaching for the mouse, instead of sitting back in their seats?
The secret to getting [...]

Blog Optimization 101

There’s a lot being said about how to optimize your blog for the search engines. You can ping, tag and archive correctly and see great results. But there are several more organic ways to make your blog popular. Here’s “Blog Optimization 101” to get you started.
1.    Categorize Your Posts: Blog hosts provide a categorizing tool [...]

Three Easy Ways to Expand Your Online Footprint

Wondering what you can do to attract more interest online? There are actually three very easy ways to increase your impact on the Internet. Let’s look at how blogging, great websites and social media are the path to expanding your online footprint.
Website Content
This is the time to ask yourself, “How am I expanding my online [...]

Improvements are on the way at Champion Assistants

A new decade brings change at Champion Assistants!  We are taking our hat out of the “virtual assistant” arena as our core focus over the past year has been web design, eCommerce solution integration and management, social media design and management, and e-marketing strategies.  We considered ourselves virtual assistants insofar as we assisted our clients’ [...]