Virtual tips for the savvy business owner!

It’s much more than a game of the number of eyeballs on your site or your blog. Your goal is to convert those visitors into leads and then into customers. You do that on your landing pages, which are simply designed and have no navigation to entice them to browse other pages of your website. Every landing page should have a call to action and the form that visitors fill out must be visible on the screen when visitors land on your page. Do not expect them to scroll. They won’t and if the form is not visible, they will not know there is something to fill out. Landing pages are a powerful way to capture a web visitor’s attention. Use a strong call to action at the top that will entice the visitor to read further and ultimately sign up for your product, service, special offer.

Make sure you include a call to action on every landing page and at the bottom of every blog post. If someone’s just read and appreciated your blog post and you’re inviting them to download a copy of your latest article at your site, then you’re capturing their information and have turned them from a blog reader into a lead. You really should put a call to action in all of your content (web pages, ezines, emails, articles). Include a link or offer designed to drive traffic to your landing page, your product page, your download pages.

Emails and ezines convert visitors to leads and customers because they entice with compelling content and offers. You should have a strategic email campaign in place that converts visitors on your site. Promote product launches, your next ezine publication, industry news, and more in your regularly-scheduled emails that go out to customers, leads and others who’ve inquired about your products and services.

Converting social media visitors takes a concerted effort on all fronts, but it is worth your time and effort. It is an effective and budget-conscious way to generate sales online.

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