Virtual tips for the savvy business owner!

Traditional marketing - direct mail, advertising on TV, radio in newspapers - is considered push marketing. Using this method, you’re pushing your message out to your target audiences. Social Media is considered pull marketing. With it, you pull your target audience into your sites and convert them to leads and then to customers.

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How much time should I devote to social media? That’s a difficult question that only you can answer. Should you blog daily or once a week? Figure out what works best with your schedule and also base your decision on the number of blog subscribers you have and the amount of traffic your blog drives to your website. If it’s one of your top referral sources, then you’re doing something right and should consider doing more of it.

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Our next six blogs will focus on several areas of online social media: why you should be using it, how much time you should devote to it, how you can most effectively use it, and productivity tools you should consider using. We’ll let you know how to incorporate social media into your overall marketing strategy, how to attract more visitors from social media sites and how to convert those visitors into leads and customers. We wrap up with the series with a discussion on how to effectively measure your online marketing efforts.

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If you’re not generating money from your website or blog, you should be. Numerous shopping cart plugins allow you to sell your products and services online through your WordPress account, and below we outline the features of several of them for you to consider. Browse through them to consider which plugin might be right for your site.

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Champion Assistants is going through a major growth phase right now as we respond to the sales and marketing needs of entrepreneurs, small business owners, and international businesses. Online social media, web design, and online shopping carts are hot right now are our clients are growing like weeds in spring!

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Most of us are not natural-born salespeople, but we all have to do a bit of selling now and then, whether it’s selling our manager on our latest great idea or cold-calling a prospect. The key is to be genuine, prepared and professional. We’ll start with pre-planning your “pitch” and ending with closing the sale.

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Using WordPress for your website and blog needs is an easy and search-engine friendly way to gain greater exposure online. You need to understand the difference when setting up your WordPress account. Which service makes most sense for you: WordPress.com or WordPress.org? That depends on how you answer these questions:

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If you’re not reviewing your site’s performance you don’t know which pages are your most and least effective. A simple content tweak might be all it takes to increase sales of a particular product. Google Analytics is free, so you should be using it.

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A shopping cart by itself is an ineffective way to make online sales. Shopping cart vendors typically offer numerous add-ons that make marketing and selling your products online an integrated process. Integrated sales and marketing efforts maximize your time, effort and expense.

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If you’re selling products of any kind and you don’t have an affiliate program, you need to set one up. If you’ve already got one, but you’re manually tracking commissions, you should add an affiliate module to your shopping cart. Any time you can, automate your business processes.

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