Virtual tips for the savvy business owner!

If someone from another planet browsed our Internet, he’d be convinced in short order that all Earthlings MAKE MONEY IN THEIR SLEEP and WORK IN THEIR PAJAMAS.  Seriously, if all the overly-hyped business systems on the Internet were laid end-to-end, they’d reach another planet! But what about the money actually earned from buying these products? That, loyal readers, is where we run into a problem.

In reality, for every legitimate business offer online, there are thousands that make promises they can’t keep. So, how to tell the difference? Here are four proven guidelines to keep in mind before buying into the hype.

• Is There a Man Behind That Mask? Internet business is at arm’s length, so knowing with whom you’re doing business can be tricky. Before handing over your credit card information, contact the company by telephone and ask some questions. If you can’t reach them, or the customer service associate can’t respond without a script, put your money back in your pocket.
• Are Those “Testimonials” Real? Shocking, I know, but online info-marketers have been known to use photos of their own staff as “satisfied customers!” Ask how to contact some of their clients personally to ask if their products are still working as promised.
• Hello?? Is Anyone Out There?? Info-marketers who slap up a website and forget it are the worst. Their automated sales delivery systems may take your money and allow you to download a product, but are they even checking their email any longer? Attention deficit definitely afflicts some online marketers, and they may have already moved on to the next product launch. If you’ve ignored Steps One and Two, you may find yourself holding the bag with no one to complain to.
• What’s Everyone Else Saying About Them? Before you sign on the dotted line, do a quick Google search for the company. Clients have actually told me they saw negative press about a business system, but purchased it anyway. If you find several frustrated posts about the product, be careful!

Ignore the hype and look behind the curtain before buying into a business system on the Internet. By only doing business with legitimate companies that are happy to provide real testimonials and discuss your concerns, you have a much better chance of buying a quality product.

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