Virtual tips for the savvy business owner!

Twitter, the handy little social networking tool, has really caught fire in the online business world. More clients every month are asking, “Should we be Tweeting?” With very few exceptions, the answer is “Yes!” It’s free, it’s fast and it’s state-of-the-art as far as social networking. Which brings me to today’s top tips for using Twitter as a marketing tool.

• Ask Your Staff to Tweet, Too: With some reasonable guidelines, have people who work for you Tweeting about products, conferences, “insider” scoops, and other things meant to keep people wondering what you’re up to.

• Tweet Other People’s Blogs: Posting interesting information written by others encourages more interest in what you’re doing, too.

• Search Twitter Often for Your Name: By using those great Twitter search tools I mentioned last time, you can stay aware when other people mention your company. Don’t be afraid to jump in, even if the conversation’s negative. It gives you a chance to do damage control in a friendly way.

• Mix Business with Personal: We’ve talked about this before, but I’m seeing a lot more companies being blatant about using Twitter strictly to gain sales. Give your “followers” a glimpse of you and even your staff. Being human to potential clients isn’t a bad thing!

I’ll keep posting about the importance of Twitter, but in the meantime, I want to share something our company’s offering clients. Champion Assistants has a special right now on custom Twitter background design. We can build your “face” on Twitter, complete with Facebook badge, logos, a list of your products and services, custom colors and your own headshot. This is one customization definitely worth the investment.  Be sure to contact us about our Special Offer.

Filed under: Online Social Networking