Posted on April 12th, 2009 by hjnelson
If your marketing strategy includes a website, you’ve probably invested time and money creating your online presence. That’s why it’s so important to maximize that presence by avoiding some common website missteps.
Let’s review the top five fatal mistakes made on business websites…
Filed under: Sales tips, Website design | No Comments »
Posted on April 12th, 2009 by hjnelson
What is it that makes rock stars different from musicians who can’t sell a CD? You might answer that it’s talent, but the real difference is “presence”, a pull that makes people want to stop and listen. It’s also what we hope occurs when someone reads about our products, but if we haven’t learned to sell like rock stars, that’s probably not happening.
Let’s look at some ways we can make our ads grab the customer’s attention. As we do, we’ll also look at some things we should all avoid in marketing.
Filed under: Sales Strategies, Sales tips | No Comments »
Posted on April 8th, 2009 by hjnelson
The hope of becoming a published author springs eternal for many online business owners. Your book could be the next great novel, or a publication aimed at increasing sales for your business. No matter what the reason for writing the book, though, it takes careful planning to successfully sell it online.
Filed under: Author marketing, Book advertising, Book sales | No Comments »
Posted on April 8th, 2009 by hjnelson
Have you taken the leap into online networking? If you haven’t, you’re missing out on a great tool for building your online presence. Sites like LinkedIn, Ecademy and Xing offer professionals and business owners a chance to connect with thousands of other professionals. There are, however, some simple rules you MUST follow if you want to be a welcome presence in online communities.
Filed under: Online Social Networking | No Comments »
Posted on April 6th, 2009 by hjnelson
You’ve probably seen the ads yourself, “Quality Virtual Assistants, $3 per Hour.” Wouldn’t it be great if those ads were true? The truth, however, is that in outsourcing as in most other things, you get what you pay for.
Filed under: outsourcing | No Comments »
Posted on April 4th, 2009 by hjnelson
Have you “tweeted” lately? Do you like knowing what people think and aren’t afraid to ask? Both of these questions have to do with Twitter www.twitter.com, the social media phenomenon. Here’s a whirlwind tour of Twitter, for those who’ve been wondering.
Filed under: Online Social Networking | No Comments »
Posted on April 4th, 2009 by hjnelson
Experienced online marketers know newsletters can help build your email list and stay in touch with your clients. When you’re ready to step up to the next level, though, consider teleseminars. These inexpensive, easy to plan events can net new customers and sales, while providing a genuine service.
Filed under: Uncategorized | No Comments »