Virtual tips for the savvy business owner!

If you haven’t hear me raving about Audio Acrobat, pay attention. I’m telling everyone I know how much I’ve enjoyed getting to know this easy-to-use audio and video recording service. Based on my own experience as a business owner, I’ve jotted down ten great ways to boost your online marketing with Audio Acrobat. Before I share those, though, I’ll give you my impressions of how this subscription site works.

Subscribers are allowed to record, upload and publish their own audio or video clips, and it’s fairly simple to accomplish by phone or computer microphone for audio and a webcam for video.

I appreciate the online storage they provide for their customers, because it saves cluttering up my own server with recordings. They make the whole process so intuitive, I can’t imagine anyone being unable to create decent recordings with a try or two.

Their low monthly rate impressed me, because the quality of the recordings you can produce is acceptable for most marketing purposes. Since we’re back to discussing marketing, let me share those ten ways online entrepreneurs could use Audio Acrobat to enhance their sales efforts.

I.            Use the dedicated call-in line included in your subscription to have clients record testimonials for your website.

II.            Create a library of podcasts by recording yourself discussing topics related to your product or service line. These podcasts are automatically syndicated and promoted by Audio Acrobat.

III.            Create customized audio and video players to add to your website, email and blog for streaming your audio or video messages.

IV.            Record a series of interviews with experts answering questions relevant to your client base. Include these by audio player in your autoresponder series and post to your website.

V.            Record teleseminars on timely subjects related to your product line. Offer them in CD or mp3 format or break out into a series of podcasts. You can even transcribe the recordings and offer them as a .pdf from your website.

VI.            Use the Audionote creator to record messages to your customers. Personalize them with logos and videos and send via email.

VII.            Record videoblogs using your webcam and post to your blog sites. Adds a personal touch without paying for studio time.

VIII.            Greet your website visitors with an audio or video message about sale items.

IX.            Add excitement to seminar invitations by including an audio clip of the announcement.

X.            Invite customers to use your “private feedback line” to record suggestions for improving products or services.

All of these sophisticated marketing tools are actually easy to create on the site. Take a moment to check them out for yourself. If you haven’t moved into audio and video marketing, this is a risk-free way to take the plunge.

Filed under: Marketing tips, Sales tips