Virtual tips for the savvy business owner!

Whether your website is your primary portal to customers, or a way to drive business to your brick-and-mortar store, being optimized is the key to success. Put another way-if your website is hard to find, hard to read and hard to navigate, it won’t be attracting many sales.

As important as it is for customers to find your site interesting, it’s even more important for search engine spiders to do so! They are, after all, what drives your search engine rankings. Good optimization is the key to whether your website’s on page three hundred or page one when a customer’s searching online.

Here are five easy ways to optimize your website:

1.      Keep Pages Clean: Search engine spiders love short paragraphs, and so do website visitors. Don’t make them scan endlessly looking for information. Also, keep any downloads such as image or audio files as small as possible to reduce the time it takes to open web pages.

2. Provide Useful Content: Information of use to your site visitors will push your rankings up on the search engines. Useless “filler” keeps potential customers interested about as long as empty store shelves! Articles, reports and free downloads all boost your search engine score.

3. Maintain Good Connections: Are all the pages on your website well connected? They should link to each other at least once. If search engine spiders screech to a halt as they scan your pages, so will potential customers.

4. Every Book (and Website) Needs a Title! Go to your website right now and open every page. In the “tab” at the top of each page, does a title appear? If it doesn’t, those pages aren’t optimized. Titles for every page, along with description tags and headings, keep search engine spiders interested.

5. Include Calls to Action! Crazy, but true…there are actually sales-based websites out there that never actually ask you to buy! Give visitors information they can use, tell them why they need your product or service, and then invite them to buy it.

A well-designed website can be the perfect base for your sales organization. It takes planning, though, to keep it well-placed in search engine rankings. Try these tips to increase your Internet presence. All you have to gain is more business!  If you’re overwhelmed by this, just contact us and well do it all for you!

Filed under: Sales tips, Website design