Defining Effective Keywords for Your Website

You, too, can learn to find and optimize keywords to generate web traffic. Unlocking the mystery and power of good keywords is a great first step to creating an effective online presence.

Creating Great Video Testimonials

Quick marketing question: are you more motivated by a testimonial on television or in print? I think you’ll agree that television testimonials are usually more motivating, because you’re watching an actual person and making a connection with them. While you may not be ready to pay for television advertising, almost anyone can afford to create video testimonials. I want to spend some time today discussing the basics of great video testimonials.

Your Online Forum: How Involved Should You Be in Moderating?

As I discussed in a previous post, online forums are great for generating interest, building customer loyalty and improving your  SEO factor. There’s a risk built into forums, though, when inappropriate or unfriendly comments start turning off forum members. How involved should you be in moderating your online forum?
To answer that question, let’s look at [...]

The Coolest New Internet Browser-What is Google Chrome and Why Is It Worth Checking Out?

Are you ready to explore the Internet on a safer, faster browser? That’s exactly what you’ll find when you download Google Chrome - Google’s free source answer to better Internet browsing.
I’m having a great time learning the cool new features that set this browser apart from the others. Here’s one of my personal favorites-the ability [...]

Build Your Connections with an Online Forum on Your Website

You may have started a blog, and that’s a great first step in expanding your online presence. But did you know that an online forum can build even more of a connection between you and your customers? Online discussion forums have become wildly popular because they offer an easily accessible environment for information sharing. Tech companies, for example, learned early on that their product end users might know as much about day-to-day user issues as their own tech support departments.

Put Your Marketing on Autopilot with an Online Shopping Cart

There are dozens of online applications that can help you market your products. The trick is to choose the right ones the first time to optimize your marketing dollars. Fortunately, some of the best of those tools are packaged in a single website. That site is 1ShoppingCart.com/Cartville, and it’s just what you need to put your marketing on autopilot.

Ten Great Ways to Use Audio Acrobat in Marketing

If you haven’t hear me raving about Audio Acrobat, pay attention. I’m telling everyone I know how much I’ve enjoyed getting to know this easy-to-use audio and video recording service. Based on my own experience as a business owner, I’ve jotted down ten great ways to boost your online marketing with Audio Acrobat. Before I share those, though, I’ll give you my impressions of how this subscription site works.

Subscribers are allowed to record, upload and publish their own audio or video clips, and it’s fairly simple to accomplish by phone or computer microphone for audio and a webcam for video.

Five Easy Ways to Optimize Your Website for Sales

Whether your website is your primary portal to customers, or a way to drive business to your brick-and-mortar store, being optimized is the key to success. Put another way-if your website is hard to find, hard to read and hard to navigate, it won’t be attracting many sales.

As important as it is for customers to find your site interesting, it’s even more important for search engine spiders to do so! They are, after all, what drives your search engine rankings. Good optimization is the key to whether your website’s on page three hundred or page one when a customer’s searching online.

Expats - an Untapped Market for Your Products?

Think of it this way…if Americans working in Kurdistan or students from India in the States wish to have the comforts of home, shouldn’t you be the one supplying them? Marketing, after all, is targeting the perceived needs of specific groups of consumers. What better way to expand your business than supplying a taste of home to “expats?”

Free Teleseminar April 15th - how to set up your online shopping cart for automated sales!

You can still sign up for my teleseminar with the National Association of Entrepreneur Moms (NAOEM) via their website http://www.naoem.com/members/naoem/adminpages/TeleclassesEvents.   It takes place tomorrow, April 15th at noon Pacific, but if you can’t make it you can still receive the mp3 afterwards!
Online Shopping Carts: What You Need to Know to Automatically Increase Sales!
Announcement Excerpt: Heather [...]